Competitive Intelligence

It is a commonplace in the field of Competitive Intelligence (CI) that having good information is not enough – that information must be effectively incorporated into an actionable strategy. That observation makes sense. Too frequently, however, the problem is not an excess of good information, nor the lack of a strategy. Rather, the right information, and only the right information, is not presented in such a way as to make evident to decision-makers just what course of action should be taken, or how. We focus on delivering precise, accurate information, presented with exceptional clarity. Whether your organization has in-house CI capability or uses outside consultants, ReconnaSense can assist in the CI process as information brokers and analysts. Competitive intelligence techniques we can provide, or help in the creation of, include SWOT, Porter’s “Five Forces,” Value Chain, Blindspots, Benchmarking Financial Ratios, Event Analysis, Customer Segmenting, Customer Value, and Sustainable Growth Rate. Some general areas of CI include:

• Competitor intelligence (monitoring & analysis of current and emerging competitors)
• Market intelligence (trends, regulations, geo-political)
• Technical intelligence (identification and monitoring of developments)
• Customer intelligence (determining and monitoring internal developments; budget cycles)

At ReconnaSense, we believe business owners and managers know their business best, but can profit from external perspective and data. We help bring outside perspective and new information, gleaned from primary and secondary research, and present that knowledge with the sharpness and clarity to lead decision makers to the understanding necessary for successful strategic decision making. To learn about some typical competitive intelligence engagements we’ve completed, click here.